Strategy in advertising : matching media and messages to markets and motivations

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Bibliographic Details
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Format: Book
Language:English
Published: Lincolwood : NTC, 1990
Edition:2. ed.
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id opac-EUL01-000961657
institution L_118
EUL01
spelling Bogart, Leo EUL10001011595 Y
Strategy in advertising matching media and messages to markets and motivations Leo Bogart
2. ed.
Lincolwood NTC 1990
xxx, 406 p. 24 cm
Bibliogr. a tanulmányok után és a jegyzetekben.
könyv
reklám marketing EUL10000999538 Y
reklám média EUL10000338032 Y
marketing módszer EUL10000802271 Y
EUL01
language English
format Book
author Bogart, Leo
spellingShingle Bogart, Leo
Strategy in advertising : matching media and messages to markets and motivations
reklám -- marketing
reklám -- média
marketing -- módszer
author_facet Bogart, Leo
author_sort Bogart, Leo
title Strategy in advertising : matching media and messages to markets and motivations
title_sub matching media and messages to markets and motivations
title_short Strategy in advertising
title_full Strategy in advertising matching media and messages to markets and motivations Leo Bogart
title_fullStr Strategy in advertising matching media and messages to markets and motivations Leo Bogart
title_full_unstemmed Strategy in advertising matching media and messages to markets and motivations Leo Bogart
title_auth Strategy in advertising matching media and messages to markets and motivations
title_sort strategy in advertising matching media and messages to markets and motivations
publishDate 1990
publishDateSort 1990
physical xxx, 406 p. ; 24 cm
edition 2. ed.
isbn 0-8442-3094-4
callnumber-raw 17506
callnumber-search 17506
topic reklám -- marketing
reklám -- média
marketing -- módszer
topic_facet reklám -- marketing
reklám -- média
marketing -- módszer
reklám
marketing
média
módszer
illustrated Not Illustrated
first_indexed 2023-12-26T21:46:29Z
last_indexed 2023-12-29T19:10:43Z
recordtype opac
publisher Lincolwood : NTC
_version_ 1786640800772259840
score 13,365921
bibliography Bibliogr. a tanulmányok után és a jegyzetekben.