Strategy in advertising : matching media and messages to markets and motivations
Mentés helye:
| Szerző: | |
|---|---|
| Formátum: | könyv |
| Nyelv: | angol |
| Megjelenés: |
Lincolwood : NTC,
1990
|
| Kiadás: | 2. ed. |
| Tárgyszavak: | |
| Címkék: |
Új címke
A tételhez itt fűzhet saját címkét!
|
| id |
opac-EUL01-000961657 |
|---|---|
| institution |
L_118 EUL01 |
| spelling |
Bogart, Leo EUL10001011595 Y Strategy in advertising matching media and messages to markets and motivations Leo Bogart 2. ed. Lincolwood NTC 1990 xxx, 406 p. 24 cm Bibliogr. a tanulmányok után és a jegyzetekben. könyv reklám marketing EUL10000999538 Y reklám média EUL10000338032 Y marketing módszer EUL10000802271 Y EUL01 |
| language |
English |
| format |
Book |
| author |
Bogart, Leo |
| spellingShingle |
Bogart, Leo Strategy in advertising : matching media and messages to markets and motivations reklám -- marketing reklám -- média marketing -- módszer |
| author_facet |
Bogart, Leo |
| author_sort |
Bogart, Leo |
| title |
Strategy in advertising : matching media and messages to markets and motivations |
| title_sub |
matching media and messages to markets and motivations |
| title_short |
Strategy in advertising |
| title_full |
Strategy in advertising matching media and messages to markets and motivations Leo Bogart |
| title_fullStr |
Strategy in advertising matching media and messages to markets and motivations Leo Bogart |
| title_full_unstemmed |
Strategy in advertising matching media and messages to markets and motivations Leo Bogart |
| title_auth |
Strategy in advertising matching media and messages to markets and motivations |
| title_sort |
strategy in advertising matching media and messages to markets and motivations |
| publishDate |
1990 |
| publishDateSort |
1990 |
| physical |
xxx, 406 p. ; 24 cm |
| edition |
2. ed. |
| isbn |
0-8442-3094-4 |
| callnumber-raw |
17506 |
| callnumber-search |
17506 |
| topic |
reklám -- marketing reklám -- média marketing -- módszer |
| topic_facet |
reklám -- marketing reklám -- média marketing -- módszer reklám marketing média módszer |
| illustrated |
Not Illustrated |
| first_indexed |
2023-12-26T21:46:29Z |
| last_indexed |
2023-12-29T19:10:43Z |
| recordtype |
opac |
| publisher |
Lincolwood : NTC |
| _version_ |
1786640800772259840 |
| score |
13,368379 |
| bibliography |
Bibliogr. a tanulmányok után és a jegyzetekben. |