Strategy in advertising : matching media and messages to markets and motivations

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Bibliographic Details
Main Author:
Format: Book
Language:English
Published: Lincolwood : NTC, 1990
Edition:2. ed.
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Description
Physical Description:xxx, 406 p. ; 24 cm
Bibliography:Bibliogr. a tanulmányok után és a jegyzetekben.
ISBN:0-8442-3094-4