Nonverbal communication in advertising
Mentés helye:
| Szerző: | |
|---|---|
| Közreműködő(k): | |
| Formátum: | könyv |
| Nyelv: | angol |
| Megjelenés: |
Lexington, Mass. : Lexington Books,
1988
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| Tárgyszavak: | |
| Címkék: |
Új címke
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|
| id |
opac-EUL01-000289910 |
|---|---|
| institution |
L_048 EUL01 |
| spelling |
Hecker, Sidney Nonverbal communication in advertising Hecker, Sidney. Lexington, Mass. Lexington Books 1988 viii, 296 p. ill. 24 cm Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam. Bibliography: p. [265]-290 könyv Advertising Psychological aspects Nonverbal communication (Psychology) Stewart, David W American Psychological Association. Division of Consumer Psychology EUL01 |
| language |
English |
| format |
Book |
| author |
Hecker, Sidney |
| spellingShingle |
Hecker, Sidney Nonverbal communication in advertising Advertising -- Psychological aspects Nonverbal communication (Psychology) |
| author_facet |
Hecker, Sidney Stewart, David W American Psychological Association. Division of Consumer Psychology |
| author2 |
Stewart, David W American Psychological Association. Division of Consumer Psychology |
| author_sort |
Hecker, Sidney |
| title |
Nonverbal communication in advertising |
| title_short |
Nonverbal communication in advertising |
| title_full |
Nonverbal communication in advertising Hecker, Sidney. |
| title_fullStr |
Nonverbal communication in advertising Hecker, Sidney. |
| title_full_unstemmed |
Nonverbal communication in advertising Hecker, Sidney. |
| title_auth |
Nonverbal communication in advertising |
| title_sort |
nonverbal communication in advertising |
| publishDate |
1988 |
| publishDateSort |
1988 |
| physical |
viii, 296 p. : ill. ; 24 cm |
| isbn |
0669141720 |
| callnumber-raw |
659.1Non |
| callnumber-search |
659.1Non |
| topic |
Advertising -- Psychological aspects Nonverbal communication (Psychology) |
| topic_facet |
Advertising -- Psychological aspects Nonverbal communication (Psychology) Advertising Nonverbal communication (Psychology) Psychological aspects |
| illustrated |
Illustrated |
| first_indexed |
2024-01-15T08:14:32Z |
| last_indexed |
2024-01-15T14:48:47Z |
| recordtype |
opac |
| publisher |
Lexington, Mass. : Lexington Books |
| _version_ |
1788164468749893633 |
| score |
13,365248 |
| bibliography |
General_Note:Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam. Bibliography: p. [265]-290 |