Handbook of research methods for marketing management

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Bibliographic Details
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Format: Book
Language:English
Published: Cheltenham ; Northampton : Edward Elgar Publ., 2023
Series:Handbooks of research methods in management
Subjects:
Related Items:Constituent unit: A guide to the successful use of case study in marketing management research: opac-EUL01-001109705
Constituent unit: An examination of the legal theories and research methods relevant to marketing research: opac-EUL01-001109724
Constituent unit: Assessing the legal implications and parameters of marketing research: opac-EUL01-001109725
Constituent unit: Ethical considerations in marketing research: opac-EUL01-001109726
Constituent unit: Introduction advances in marketing research methods: opac-EUL01-001109692
Constituent unit: Meta-analysis deconstructing marketing knowledge: opac-EUL01-001109702
Constituent unit: Mixed methods in agricultural marketing research building trust amongst participants: opac-EUL01-001109711
Constituent unit: Mobile ethnography a customer experience research method for innovation: opac-EUL01-001109709
Constituent unit: Modern data analysis - a paradigm for robustness lessons for marketing researchers from the machine learning literature: opac-EUL01-001109700
Constituent unit: Multi-methods in the measurement of emotion in tourism marketing: opac-EUL01-001109713
Constituent unit: Necessary condition analysis in marketing research: opac-EUL01-001109698
Constituent unit: New frontiers in marketing research methods forensic marketing - using forensic science frameworks and methods in marketing research: opac-EUL01-001109723
Constituent unit: Partial least square structural equation modelling (PLS-SEM) in marketing research: opac-EUL01-001109703
Constituent unit: Phenomenology prospects and challenges for marketing research: opac-EUL01-001109707
Constituent unit: Scale development in marketing research: opac-EUL01-001109693
Constituent unit: Using a mixed methods approach to develop a scale in the context of social media attachment: opac-EUL01-001109715
Constituent unit: Visual research method svolunteer-employed photography (VEP): opac-EUL01-001109706
Constituent unit: When size does not matter compositional data analysis in marketing research: opac-EUL01-001109699
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Libr. of Fac. of Education and Psychology

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