Social marketing : changing behaviors for good

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Format: Book
Language:English
Published: Los Angeles : SAGE, 2016
Edition:5. ed.
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id opac-EUL01-000949812
institution B2
EUL01
spelling Lee, Nancy R. EUL10001001548 Y
Social marketing changing behaviors for good Nancy R Lee, Philip Kotler
5. ed.
Los Angeles SAGE cop. 2016
XV, 567 p. ill. 24 cm
Bibliogr. a fejezetek végén
könyv
társadalmi marketing EUL10001001557 Y
Social marketing EUL10001001557 N
szociális marketing EUL10001001557 N
társadalmi célú marketing EUL10001001557 N
Kotler, Philip 1931- Tft. EUL10000012110 Y
EUL01
language English
format Book
author Lee, Nancy R.
spellingShingle Lee, Nancy R.
Social marketing : changing behaviors for good
társadalmi marketing
Social marketing
szociális marketing
társadalmi célú marketing
author_facet Lee, Nancy R.
Kotler, Philip (1931-), Tft.
author2 Kotler, Philip (1931-), Tft.
author_sort Lee, Nancy R.
title Social marketing : changing behaviors for good
title_sub changing behaviors for good
title_short Social marketing
title_full Social marketing changing behaviors for good Nancy R Lee, Philip Kotler
title_fullStr Social marketing changing behaviors for good Nancy R Lee, Philip Kotler
title_full_unstemmed Social marketing changing behaviors for good Nancy R Lee, Philip Kotler
title_auth Social marketing changing behaviors for good
title_sort social marketing changing behaviors for good
publishDate 2016
publishDateSort 2016
physical XV, 567 p. : ill. ; 24 cm
edition 5. ed.
isbn 978-1-4522-9214-4
callnumber-raw 574425
callnumber-search 574425
topic társadalmi marketing
Social marketing
szociális marketing
társadalmi célú marketing
topic_facet társadalmi marketing
Social marketing
szociális marketing
társadalmi célú marketing
társadalmi marketing
Social marketing
szociális marketing
társadalmi célú marketing
illustrated Illustrated
first_indexed 2023-12-27T09:48:11Z
last_indexed 2023-12-29T19:36:53Z
recordtype opac
publisher Los Angeles : SAGE
_version_ 1786642446625538052
score 13,368241
bibliography Bibliogr. a fejezetek végén