APA Citation

Govindarajan, V., & Trimble, C. (2013). Beyond the idea: Simple, powerful rules for successful innovation. London : Pan Macmillan.

Chicago Style Citation

Govindarajan, Vijay, and Chris Trimble. Beyond the Idea: Simple, Powerful Rules for Successful Innovation. London : Pan Macmillan, 2013.

MLA Citation

Govindarajan, Vijay, and Chris Trimble. Beyond the Idea: Simple, Powerful Rules for Successful Innovation. London : Pan Macmillan, 2013.

Warning: These citations may not always be 100% accurate.